The producer of Istriana products is Agency for the Rural Development of Istria (AZRRI) with its headquarters in Pazin.
AZRRI was founded 2003 and is owned by the County of Istria. AZRRI’s mission is the economic development of Istria’s rural areas by actively supporting the local population in its agro-processing and agro tourism activities through education and the promotion of entrepreneurship. The revitalization of autochthonous Istrian breeds and the combining of traditional flavours and spices with contemporary ones has led to the creation of Istriana - a brand that combines traditional and modern values.
Our mission is to position the Istriana brand as a leader of elite autochthonous products from rural Istria to a regional level, a national level and even wider.
The Istriana brand promotes simplicity and variety of the Istrian cultural heritage through outstanding autochthonous products and aims to develop Istria economically while preserving the Istrian tradition.
All products of the Istriana brand possess the following common characteristics: Natural – Regional – Reliable - Hand-made produce
Dried meat products from Istriana have an intense flavour and rustic character. We use only traditional Istrian spices. All products originate from the Istrian region and are deeply rooted in the Istrian tradition, which then, using modern technology, are transformed into today’s product and tailored to the contemporary person’s desires.
Noble rot, used in production, helps create an intense flavour, while spices achieve a strong and aromatic odour. Each salami and sausage contains chunks of fat in its cross-section.
Natural sausage casings are filled with a mixture of meat from one of the autochthonous Istrian breeds or game, Istrian herbs and other spices, and then left in a controlled atmospheric chamber to dry from 30 to 60 days, depending on the type of salami. Pancetta, pork and bacon are dried for six months.
We would like to see everyone who has tasted Istrian food products to appreciate their uniqueness and gladly see them try the foods again.
Istriana products demand a special approach when preparing them as a cuisine. Experienced and knowledgeable chefs take advantage of all the benefits of Istria. They present dishes to guests who are able to enjoy tastes that do not require any hiding or refinement. The tastes need to be given free reign.
Consequently, a culinary workshop program has been devised exhibiting various degrees of complexity, which the chefs from hospitality businesses are required to attend. With the help of renowned chefs acting as mentors, the workshops are organised by AZRRI. Upon completing the workshop, the hospitality businesses receive a certificate in recognition of their professional skills and as a sign of recognition that their businesses offer Istriana products prepared according to the standards demanded by the producer. The certificate is awarded for one-year period. Authentic Istriana products may be offered only by those businesses that are certified for the current year. All hospitality businesses without the certificate would be offering foodstuffs of an unknown origin and thus misusing the term Istriana.
If you would like to see your hospitality business offer Istriana products, send us an enquiry concerning possible cooperation.
In stores, you can buy Istriana products from an assortment of cured meats, extra virgin olive oil and elderberry vinegar.
We would like to see shoppers have the opportunity to experience the uniqueness of Istriana products. That is why we have selected delicatessen shops as selling locations, with the shop assistants devoting their attention to each customer and explaining the particular characteristics of the delicious products.
If you would like to see your shop sell Istriana products, send us an enquiry indicating possible forms of cooperation.
In producing Istriana products, we have set up cooperation with Istrian breeders of indigenous breeds and game, olive growers and producers of other food products carrying the brand Istriana.
AZRRI has set up cooperation with approximately 130 Istrian cattle breeders who do the breeding in compliance with set guidelines: the cattle graze on pastures and are fed fresh feedstuff (wheat, barley, and the like) and do not use any growth accelerators.
Olives are purchased from Istrian olive growers, and the olives are then processed exclusively into extra virgin olive oil. Oils are sorted by type and strength of flavour.
We are interested in setting up cooperation with producers whose production and produce meet high standards and outstanding quality. We provide advice and training in cases where there is a serious will for improving existing produce. If you would like to collaborate in the production and/or processing of Istrian food products, send us an enquiry with possible forms of cooperation.
Contact / ordering info
Contact with you is very important to us, so if you have any questions or doubts, please feel free to contact us!
AZRRI d.o.o. Pazin
Ulica prof. Tugomila Ujčića 1
Phone: ++385 52 619 610
Fax: ++385 52 616 610